Tuesday, November 16 in Richmond: Details at http://richmondbridalshowcase.eventbrite.com
Wednesday, November 17 in Washington: Details at http://washingtonbridalshowcase.eventbrite.com
Thursday, November 18 in Baltimore: Details at http://baltimorebridalshow.eventbrite.com
If you want BRIDES to invest in you, shouldn't YOU invest in you?
Would you like 2011 to be your most successful year ever? Make plans to attend this informative seminar, and you'll be taking the first step toward making this goal a reality.
Wedding University will be tackling all of your hard hitting questions and more, including: What makes selling to a bride different than selling to anyone else? What are the most cost-effective ways to reach her? How can you make the most of every advertising dollar?
Attend this fast-paced, intensive seminar and you will unlock the secrets of selling to the lucrative wedding market. Fresh from the Wedding MBA Convention in Las Vegas, marketing experts Andy Ebon and Marc McIntosh will share their knowledge and help you dramatically improve your marketing to brides.
Your Speakers:
Andy Ebon, The Wedding Marketing Authority, spent more than 25 years as a vendor in the wedding industry. Building on that experience, Andy is now a public speaker, writer and marketing consultant focused on the wedding industry.
Andy has presented at local, regional, and national conferences, including NACE (National Association of Catering Executives), ISES (International Special Event Society), The Special Event Show, Wedding MBA and more. Andy publishes TheWeddingMarketingBlog.com, one of the most respected industry blogs, and has contributed chapters to The Power of the Platform series, including "Blogging Your Way to Success" and "Building a Focused Social Media Strategy." He is a monthly columnist for WedLock Magazine, the wedding marketing journal.
Marc McIntosh has spent his entire career in the wedding industry, first as a wedding vendor and for the past 17 years a producer of bridal shows. His company, Showcase Events, produces the highly successful Washington Bridal Showcase as well as shows in Richmond, Baltimore and Houston.
Marc has shared his practical advice with thousands of wedding professionals throughout the U.S. and Canada. Most recently, he spoke to a capacity crowd at Wedding MBA in Las Vegas. He has also served as a keynote speaker for NACE, the Association of Wedding Professionals, the American DJ Association, and the Association of Bridal Consultants.
The Details:
The Showcase Events is presenting this seminar at a nominal charge as a service to the local wedding community. Admission to our networking luncheon is included in the price of the ticket. Bring plenty of business cards as this will also be a great opportunity to network with other wedding professionals. Space is limited, so reserve your seat today. Your investment is ONLY $49 if you register by November 9; after that it increases to $69.
Schedule of Events:
8:30am Registration and networking
9:00am Morning Sessions
Improving Your Website Usability: When selling to today's bride, your website is the centerpiece of your marketing efforts. Virtually every prospective customer, even those who were referred to you, will visit your website before contacting you. In this session, we will analyze a variety of websites, including some from right here in the local area. You will discover how to improve your website to make it a more effective sales tool.
Print Advertising That Drives Leads and Sales: Print advertising, whether a magazine ad, a brochure or a bridal show handout, is a key element to increasing your sales. Learn how to make your ad dollars work harder by enhancing headlines, graphics and content.
12:00pm Networking Luncheon (provided)
1:00pm Afternoon Sessions
The Myths of Selling to Brides: How do you cut through the clutter to find out what really matters to the bride? In this presentation you will discover what works and what doesn't when selling to her. Find how to better target the bride and maximize the effectiveness of your advertising dollars. What you thought was working might just be missing the mark and costing you business.
The 10 Steps to Bridal Show Success: Arranging face-to-face contact with potential customers has become increasingly difficult, making participation in bridal shows even more important than ever. We'll show you dozens of innovative, cost-effective ways to maximize your results from bridal shows, including a step-by-step plan for designing your booth, motivating your staff and converting the leads you generate at the show into sales.
Social Media Strategy for the Wedding Professional: Just "having a blog" or "being on Facebook" is not enough. This session will demonstrate how different social media tools, including Facebook, Twitter and YouTube, interact and support each other, helping you to crystalize an effective Social Media Strategy. You'll discover numerous ways take your social media presence to the next level.
4:30pm Seminar Concludes
Have questions or want more information?
Call us at (703) 425-1127 or email to info@BridalShowcase.com.
Tuesday, November 16 in Richmond: Details at http://richmondbridalshowcase.eventbrite.com
Wednesday, November 17 in Washington: Details at http://washingtonbridalshowcase.eventbrite.com
Thursday, November 18 in Baltimore. Details at http://baltimorebridalshow.eventbrite.com
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