Sunday, July 26, 2009

Which side are you on?

While everyone knows that most consumers are watching their dollars these days, brides are still spending on weddings.  As a bridal show producer, my primary job is to help to make that connection between the bride who is looking to spend and the business who is looking to sell.

I have always found it interesting when bridal show producers do television, radio or newspaper interviews where they actually tell brides not to spend with the businesses who make their bridal shows possible, or tell them how to cut corners by eliminating the products or services provided by their clients.  Click here for an example.

I do lots of media interviews, but you will never hear me tell brides not to spend on their wedding.  The words "don't use the caterer, get Happy Meals for the kids instead" will never be part of my vocabulary. There are many places where the budget bride can learn how to pinch pennies, but she won't hear it from me!   

No comments: