I Love This Article!

Once in a while I come across a really great article, and I'd like to share this one with you. The author is Meghan Baillargeon, owner of OFC Consulting, a company that helps wedding businesses become better marketers. Click here to read a guide to exhibiting at bridal shows written by someone who does NOT produce them.

An Innovative Exhibitor Promotion

I am always captivated by exhibitors who come up with something innovative for generating interest at their booth. At our recent show at the Dulles Expo Center, The Knot photographed brides holding up large testimonial signs. Check out the slide show by clicking here.

Our 2009 Television Commercial

This is actually one of a few versions we are running. Some shorter, some longer, all designed to maximize frequency and exposure for the show.

Check out the end of this commercial

One of the many ways we are promoting our shows is with tags on commercials for "Who's Wedding Is It Anyway". Check it out!

Washington Bridal Showcase kicks off this weekend!

The Washington Bridal Showcase fall season starts this Sunday at the Dulles Expo Center in Chantilly. With 250 exhibitors, this is the largest show in the region. After that, our show moves to Martin's Crosswinds in Greenbelt on September 20 and to the Bethesda Marriott on Pooks Hill Road on October 4. Exhibit space is still available in all of these shows.

Houston Wedding Showcase a HUGE success!

The Houston Wedding Showcase on August 29th was a HUGE success. With a 25% increase in exhibit sales which gave us a substantial promotion budget. Our attendance was more than 3000 and we had nearly 1300 registered brides. This attendance was actually larger than our FEBRUARY show ... a feat that doesn't happen often in the bridal show business. Thanks to all of our exhibitors and attendees who made the show a success. Our next Houston show is February 27th at the George R. Brown Convention Center.

Houston Wedding Showcase - Surprise Visitor

Looks like EVERYONE attended the Houston Wedding Showcase. Check out the name on the coupon that was redeemed at the door. If you're from Houston, you'll recognize it. Coincidence?