Sunday, December 23, 2007

Happy Holidays!

These last couple weeks of the year are extremely busy here as we prepare for five weeks of shows in a row.  We had a successful schedule of shows in 2007 and hope to continue that in 2008. Remember, 25 percent of the engagements each year happen over the holiday season. Combine this with the brides who got caught up in the holidays and didn't do much wedding planning, and you have many motivated brides about to enter the marketplace at the same time. We hope to see a lot of them over the coming weeks!

On behalf of all of us at Showcase Productions, I'd like to wish you a Wonderful Holiday Season and a Prosperous New Year!

Wednesday, December 12, 2007

Find new ideas - Visit one of our other shows

Looking for new ideas for your booth?  A visit to one of our other shows is a great way to see what other exhibitors are doing, and you might find some fresh ideas for your booth.  We especially recommend this for first-time exhibitors.  If you would like to visit one of our shows, click here to send us an email and we will provide you with free tickets. 

Monday, December 10, 2007

Wedding Idea Gallery - There's still time to enter!

This year at our Richmond, Greenbelt, Bethesda and Chantilly shows, we are debuting The Wedding Gallery. This will be a display area adjacent to the show floor where exhibitors can display their signature designs and best work in a gallery setting. We will have sections for floral, cakes, photography and tabletop design. The Wedding Gallery will be extensively promoted both before and during the show, and will be an added opportunity to capture the bride's attention. Each display will include a sign that notes the exhibitor name and booth number. There is a small participation fee and space is limited. Please contact us at info@bridalshowcase.com if you would like to reserve a space in this area.

Saturday, December 8, 2007

BRIDESight.com has a Bridal Showcase Video

We are pleased to welcome BRIDESight.com as a new sponsor of the Richmond Bridal Showcase. BRIDESight.com is a new web site that provides the bride helpful planning advice through short video clips that are available online and through the Comcast video-on-demand service. They have produced a nice video to promote our Richmond show. To view the video, click here, and then click the video screen at the bottom of the page.

Wednesday, December 5, 2007

New Promotion Idea: Email 2-for-1 Coupons

This year, we're offering a new promotion program.  Exhibitors may receive a 2-for-1 Admission Coupon to the show that may be emailed to brides or posted on your web site. Imagine the goodwill you will generate when you give a customer or prospect this coupon that saves them $10.

We will customize this coupon so that it contains your company name and only the show(s) in which you are an exhibitor. The only catch is that the coupons are not valid during the first two hours of the show (this helps to even out the flow of attendees by encouraging some brides to attend later in the day).  These coupons are available at no cost to the exhibitor.

To obtain the coupon, click here to email your request.  If you're planning to email the coupon, please request a PDF.  If you plan to post the coupon on your web site, request a JPEG version.

Sunday, December 2, 2007

Welcome to the Bridal Showcase Exhibitor Blog!

Welcome to our blog!  This blog is especially designed for exhibitors in the Washington Bridal Showcase, Richmond Bridal Showcase and Baltimore Bridal Show and will be used to highlight new information about the show and to provide tips on marketing and exhibiting. Feel free to post questions and comments.